Social Network MOG Flips Switch On Mobile Partner
September 03, 2008
- Digital and Mobile
By Antony Bruno, Denver
Music-focused social network MOG has selected off-deck mobile content service Dada Entertainment as its exclusive mobile music partner. Under the deal, artists' MOG profiles will include a link to buy ringtones and MP3s for their mobile phone through the Dada service.
Dada's off-deck model means MOG members can access the mobile content regardless of which wireless operators they use. However, the content is limited.
Dada is a joint venture between Sony BMG and Dada USA. At present it only has licensing deals with Song BMG, but it is hoping to add other label content going forward.
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