Mozes Unveils Mozes Connect Marketing Tool June 13, 2008
- Digital and Mobile
By Antony Bruno, Denver
Text-message fanclub service Mozes introduced a new Web-based tool that allows users to create mobile text and Web marketing campaigns from an online interface.
Called Mozes Connect, the service is completely Web-based, allowing for what the company calls a fast, self-service campaign. Tools include text and voice campaigns, mobile contact list creation, trivia services, poll questions and a set of customizable Web widgets to integrate the campaign into existing sites. It also tracks fan usage, traffic and provides reporting and analysis tools for all data collected.
Additionally, Mozes says it has signed Sony BMG as a client for its mobile marketing services. The company will create campaigns on behalf of any Sony BMG artist for a monthly fee. The news follows a reported $11.5 million second round of venture capital funding that closed earlier this year.
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