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Werde Upped At Billboard
August 08, 2008

By Billboard Staff

Billboard executive editor Bill Werde has been named the magazine's new editorial director.

He replaces Tamara Conniff, who is leaving to become president of music services for Irving Azoff's Front Line Management Group.

In his new role, Werde is responsible for leading the editorial strategy and vision for the Billboard brand, which includes the weekly publication, Web sites (Billboard.biz, Billboard.com) and other digital content offerings, as well as industry-leading conferences and events.

Werde will oversee the brand's staff of editors and reporters worldwide, and report to Howard Appelbaum, Billboard publisher and VP of the entertainment group at Nielsen Business Media. He will continue to be based in New York.

Before joining Billboard in 2005 as senior news editor, Werde had been an associate editor at Rolling Stone. He was promoted to deputy editor of Billboard in 2006, before being promoted to executive editor last year.

"This is an exciting time for the Billboard brand and Bill's editorial integrity, news savvy, management expertise, and vision make him the perfect choice to lead Billboard," Appelbaum said.
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