IRIS Inks New Deals, Brand Partnerships May 06, 2008
- Indies
| Retail
By Cortney Harding, N.Y.
Indie distributor IRIS announced a slew of new signings and partnerships at NARM today, in an effort to combat rumors of their demise in the wake of layoffs.
Recent signings include record labels Alleviated, Labrador, Definitive and +1; direct to artist deals with She Wants Revenge, Lou Reed, Larry Heard, Claude Von Stroke, and Lawson Rollins; and brand partnerships with Electrolux and Johnson and Johnson.
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