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Teens Open Bandwidth Conference
August 14, 2008
- Digital and Mobile
| Indies
By Cortney Harding, San Francisco
The Bandwidth Conference in San Francisco got off to a strong start today, as a group of teenage music fans shared their thoughts about their own consumption and the industry.
Among the trends: none of them read music magazines, and many valued a smaller and more curated selection of tracks over a massive library. The teens all had iPods but thought iTunes was too expensive, citing the high cost of the iPod and the low quality of the downloads.
Panelists also mentioned a willingness to buy CDs at shows but not online or at stores. One teenager mentioned that his band viewed CDs as a loss leader and would throw them in for free to sell more t-shirts.
When questioned about illegal downloading, speakers mentioned hearing rumors about getting arrested for downloading but said that it didn't dissuade them in the end. They also said that when kids could get something for free, they would generally take it.
In terms of the growing vinyl trend, many expressed a love for the format, even if they didn't have a turntable. They also offered criticism of the live festival experience, saying that at a certain point, they stop focusing on music and start focusing on expenses.
Finally, the panelists told audience members they would pay upwards of $20/month for a comprehensive subscription service.
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