Gov't Mule Hits Digital Milestone
April 26, 2007
- Digital and Mobile
By Antony Bruno, Denver
Illustrating the ongoing effort by artists to establish direct digital connections with fans, jam band Gov't Mule recently celebrated the sale of more than 1 million song downloads since October from its own Web site.
The site, operated by Musictoday, makes available every concert the band has performed since October 2004, all in unprotected MP3 format. Musictoday is owned by Live Nation and operates the fan sites and order fulfillment processes-both physical and digital-for a large number of artists.
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