Coca-Cola, Warner Plot 'Happiness' Download January 21, 2009
- Global
| Branding
By Andre Paine, Cannes
Coca-Cola and Warner Music are to partner on a download release as part of the brand's new "Open Happiness" global marketing campaign.
The track, titled "Open Happiness," was announced at the MIDEM international music Market and conference in Cannes, during the "Exploring New Models For Brands and Music Partnerships" panel.
Umut Ozaydinli, music marketing manager for Coca-Cola's Worldwide Sports and Entertainment Marketing division, said the track would be marketed via billions of cans of coke
The song, set for release in March via Atlantic, features Fall Out Boy's Patrick Stump, Janelle Monae, Gnarls Barkley's Cee-Lo, Brendon Urie from Panic at the Disco and Travis McCoy from Gym Class Heroes. It is produced by Polow Da Don and Butch Walker.
The track is also set to feature on the TV campaign.
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