Donnaruma To Lead Newly Launched Concrete Marketing November 13, 2009
- Retail
By Ed Christman, N.Y.
Concrete Marketing is launching a new service, Concrete Compliance, which will be spearheaded by former Sony Music veteran Tom Donnaruma. Concrete Compliance will monitor in-store pricing, promotion and inventory for labels and managers. The service fills a void created by the reduction in the reduction of the field staff at all music distributors, due to the industry's downturn.
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