LG Launches Social Network, Online Competition
April 21, 2008
- Digital and Mobile
By Antony Bruno, Denver
LG Mobile Phones unveiled a new online social network that aims to discover new artists. "LG: Rally for Music" is much like other social networks in that it allows members to set up profiles and connect with other like-minded members based on common music tastes.
The site features a contest where members submit videos of themselves performing that are then rated and reviewed by the community. The top four contestants will face off in a live competition in August in New York, which will be broadcast on the site. The winner receives $15,000.
LG additionally has included a widget extension for the site, so members can promote their favorite contestants on their MySpace or Facebook profiles.
No direct mobile element was announced, so perhaps the site is just a branding/advertising initiative for the mobile phones division. The broader LG Electronics parent company is providing prizes like HDTVs, MP3 players and mobile phones for a monthly sweepstakes to regular members.
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