August 02, 2010

By By Leila Cobo

Universal Music Latin Entertainment (UMLE) has partnered with mobile content technology company m-Wise to launch MOVIHITS, a new ringtone subscription service aimed at Spanish speaking and bilingual consumers.

MOVIHITS, which launches today (August 2), will bill users via text messaging, charging $9.99 per month for 22 "credits" (2 credits per ringtone), and then 10 credits per month moving forward.

The service will be promoted via a national advertising TV campaign on Univision Networks as well as on UMLE's multiple marketing channels.

MOVIHITS will feature ringtones by UMLE artists as well as by non-Latin acts.

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