November 17, 2009

By By Alex Palmer, The Nielsen Company

This may be the perfect card for Kanye West to write his next apology note on. Taylor Swift has partnered with American Greetings for a line of greeting cards, gift packaging and stationary. The line will be arriving in stores in the spring.

The country pop superstar will work with American Greetings? editorial and creative teams to develop and design the cards and products. Their collaboration will attempt to showcase her writing, personality and style.

?Her abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages,? said Zev Weiss, chief executive officer for American Greetings, in a statement. ?She has the unique ability to connect with her fans through life experiences and greeting cards do the same?cards help people express, connect and celebrate these events with the important people in their lives.?

In addition to the cards and stationary, Swift will also have branded online photo personalization products and online greetings. The products will be sold through American Greetings? retail partners throughout the world.

Details about the marketing of the Taylor Swift line are still being finalized, but online promotions are planned and possibly print advertisements.

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