May 21, 2007

By By Michael Paoletta, N.Y.

Revelations Perfume and Cosmetics will develop and market 3121, a fragrance
collection for global superstar Prince. Larry Couey, president of Philadelphia-based Revelations says the 3121 fragrance collection is the result of a shared vision between the fragrance development/consumer product company and Prince to expand the artist's "creative opportunities and avenues of expression."

The women's perfume debuts July 7 with a 24-hour Online charity event at 3121perfume.com. The collection will be sold Online and at select Macy's stores.

The fragrance line, encompassing perfume and body cr?me, ranges in price from $31.21 to $70.

During the charity event, 7% of sales will be divided between seven charities, handpicked by Prince and Revelations.

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