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Hallmark, Motown Link For Valentine's Day CD
November 24, 2008
- Branding
By Gail Mitchell, L.A.
Hallmark Cards Inc. will extend its lineup of seasonal and themed CDs with "Heart & Soul--Celebrating 50 Years of Motown," Billboard.biz has learned exclusively. The 2009 Valentine's Day CD will offer a selection of 10 classic songs from the storied catalog of the Berry Gordy-founded label, which is marking its 50th anniversary. "Heart & Soul" will be available exclusively through Hallmark Gold Crown's 3500-store network beginning Jan. 5 through Feb. 28.
"Heart & Soul" is Hallmark's first Valentine's compilation album. Spanning three decades from the '60s, '70s and '80s, the specially chosen collection also includes eight No. 1 singles. Among the selections are Martha & the Vandellas' "Heat Wave," Stevie Wonder's, "Signed, Sealed, Delivered I'm Yours" and "Endless Love" by Lionel Richie & Diana Ross. "Heart & Soul" will sell for $7.95 with each purchase of three Hallmark cards.
"This CD will appeal to all generations," says Jay Quickel, Hallmark's retail merchandise manager. "The classic romantic and memorable songs we've chosen reflect the essence of Valentine's Day."
The Motown-themed compilation joins previous Hallmark Valentine's Day single-artist exclusive CDs by Reba McEntire (2008's "Love Revival"), Josh Groban (2007's "With You"), Michael Buble (2006's "With Love") and Martina McBride (2005's "My Heart"). All of these albums have been certified gold.
"Heart & Soul--Celebrating 50 Years of Motown" will feature the following tracks (order subject to change):
The Supremes "Stop! In the Name of Love"
Martha & the Vandellas "Heat Wave"
The Four Tops "I Can't Help Myself"
The Temptations "My Girl"
Marvin Gaye & Tammi Terrell "Ain't Nothing Like the Real Thing"
Stevie Wonder "Signed, Sealed, Delivered I'm Yours"
Mary Wells "My Guy"
The Miracles "Love Machine"
The Commodores "Brick House"
Lionel Richie & Diana Ross "Endless Love"
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