McGraw Fragrance To Debut This Summer
April 29, 2008
- Branding
| Country
 |
| TIM MCGRAW |
By Ken Tucker, Nashville
Country superstar Tim McGraw is now in the company of Celine Dion, Kylie Minogue and Shania Twain. Coty Beauty has announced the launch of McGraw's first fragrance, "McGraw by Tim McGraw," which will debut in stores this August.
Dion, Minogue and Twain also have Coty Beauty fragrances, while Jennifer Lopez and Russell Simmons are affiliated with the Coty Prestige line.
McGraw worked closely with Coty to develop the scent and recently shot the advertising campaign in Los Angeles with world-renowned photographer Michel Comte.
McGraw's current single, "Kristofferson," is at No. 19 on Billboard's Hot Country Songs chart.
|
Share on LinkedIn
