Fame Game For Scarlett Johansson
May 09, 2008
- Rock and Pop
By Ann Donahue, L.A.
Scarlett Johansson describes the recording of her Tom Waits covers album, "Anywhere I Lay My Head," as an "intimate experience—almost private, in a way."
Of course, when you're an actress, Louis Vuitton model and occasional tabloid fixture, pretty much nothing is private.
That's the challenge facing Atco/Rhino Records as it promotes the album, due May 20. Sure, Johansson is a familiar face—and name recognition is a definite marketing bonus—but the phrase "actress-turned-singer" is bound to set off warning bells.
"I don't think being a celebrity is a hindrance—I think it will get people curious," project manager Liuba Shapiro says. "It's not like a Paris [Hilton] brand. Scarlett has credible performances of acting."
Johansson's take on Waits, thanks in part to her teaming with...
Click here for the full story, including the digital strategy behind the first single and video, the collectible element to the album, and the challenges behind touring.
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