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Súper Estrella Network Is No More
January 08, 2009
- Latin
By Jackie Madrigal, Radio & Records
Entravision Radio has gotten rid of Latin CHR network Súper Estrella in favor of Spanish-language Jack-type format "José," the company officially announced. The PD is Andrea Becerra.
With the addition of the Súper Estrella network stations – KJMN/Denver; KXSE/Sacramento; KRRN/Las Vegas; KSEH/El Centro, Calif-Yuma, Ariz.; KSES/Salinas, Calif.; KLOB/Palm Springs, Calif.; and KTSE/Modesto, Calif. – the Spanish-language adult contemporary hits "José" is now airing on 18 stations.
"We are having tremendous success with José, and this initiative is aimed at bringing this popular format to a greater audience," said Entravision Radio president Jeffery Liberman. "We broke new ground when we launched José, and our team has done a great job developing José into a compelling format that transcends geographies and stays fresh and relevant to today's Hispanic listeners. We are confident that José will be a welcome addition to these new markets."
R&R has also learned that additional personnel cuts have come as a result of this change and the morning show change at the company's now lone CHR outlet, KSSE (Súper Estrella)/Los Angeles. Among them, morning show producer-jock El Diablito exited after 12 years at the station.
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