TBS Partners With Def Jam May 22, 2008
- RB Hip-Hop
By Ann Donahue, L.A.
Def Jam Recordings and Chrisette Michele will team on a promotional campaign for the next season of Tyler Perry's "House of Payne" on TBS.
Michele has recorded a new song entitled "I Gotta Love Jones for House of Payne," which will appear as on-air spots in the build up to the show's return on June 4.
The campaign includes a minute-long music video with show stars LaVan Davis, Cassi Davis, Lance Gross and Larramie Doc Shaw dancing with Michele. The full video will be available at TBS.com, DefJam.com and on Michele's MySpace page.
A two-and-a-half minute "making of the music video" segment will air as part of the pre-movie entertainment in Regal Cinemas nationwide.
In addition, Michele and the cast of "House of Payne" will perform at the 2008 Essence Music Festival in July.
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