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Usher Partners With Sony Ericsson For Phone, Tour
May 29, 2008
- Digital and Mobile
By Mariel Concepcion, N.Y.
Usher has teamed with Sony Ericsson to become the face of the mobile phone maker's new Walkman music phone, which will be available later this year. The partnership covers the United States, Canada and 20 European countries, according to Usher's publicist.
The campaign will allow music fans access to exclusive content, contests to meet Usher on a video shoot and the chance to win VIP tickets for the artist's North American tour later this year, which is sponsored by Sony Ericsson.
Fans will also be able to vote on what other band Usher will go on tour with. In addition, the phone will come loaded with Usher ringtones and full-album downloads.
Sony Ericsson will engage in joint marketing activities with AT&T, which is the exclusive wireless operator in the United States.
The campaign comes at the heels of Usher's fifth album, "Here I Stand," which was released Tuesday and is expected to debut next week at No. 1 on The Billboard 200.
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