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Verizon Nabs Marley Exclusive
August 28, 2007
- Digital and Mobile
By Antony Bruno, Denver
Verizon Wireless has inked a deal for exclusive access to Bob Marley's body of work. Customers can now buy master ringtones of such classics as "Buffalo Soldier," "Redemption Song," and "One Love," among more than two dozen others.
The mobile deal is one of several recent digital-related moves to promote the legendary performer as Universal Music Group celebrates the 30th anniversary and re-release of the hit album "Exodus."
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